Albert’s is owned by Reve Coghiel, a professional dog groomer based in Norwich. Albert was the name of his childhood dog, which provided a great story to build his brand around. 

As well as featuring Albert, Reve requested a brand that was more stark and clean than the majority of competition in his industry, hoping to appeal to a wider audience and translate well to social media.

The main logo features an illustration of Albert himself, incorporated into the wording. We went with a black, white and grey palette, with a splash of yellow, distinct from the more floral colours often used by dog groomers. It also complements the grey and woodwork of his studio. Overall this contributes to a far more modern looking brand to attract the clients he’s after.